Last year, star Jude Law remarked he had no concerns about backlash for portraying the Russian leader in a cinematic adaptation. This production, however, could coincide so closely with the carefully constructed image promoted by Russian state media that, within Russia, it functions as a endorsement instead of a challenge.
For years, the Russian political apparatus and the country's pop-culture machine have worked together to craft a made-to-measure persona of Putin. This figure is an infallible strategist without age or mistakes, a former spy reimagined as a local 007 who always knows more than he reveals.
“In Russia, the constructed Putin has long eclipsed the actual person.”
A notable instance is a television show released last fall, helmed by a Kremlin supporter. The protagonist is a invented security officer inexplicably chosen to “save” the nation from disorder. While he is called a different name, the implication is unmistakable: the savior must be a familiar security officer.
International depictions frequently result in buttressing this same narrative rather than undercutting it. A new film inspired by a bestselling satirical novel aims to subvert the Putin cult by framing him as a symptom but as a consequence, shifting the narrative weight to the political machinery around him.
On screen, the president is presented as having been chosen by powerful oligarchs to stabilise the nation because he is “young, athletic and a spy”. The oligarchs approach him and practically plead him to take the top job. His response is that he would prefer to rule from the background, desiring permanent power.
This narrative is the Kremlin’s export myth: the cool, reluctant strategist shaped by destiny. Historically, none of this took place.
No one actually pleaded with Putin to accept the role. The presidency was effectively a selection process with many candidates. At the centre to the selection stood an influential oligarch from the Yeltsin era who expected to run the state in practice.
“The goal wasn't a strong candidate, they needed someone controllable, someone who would obey orders.”
Experts agree that the image of Putin as a powerful KGB spy was constructed retrospectively. Stories about his clandestine activities in East Germany fall apart under examination. In essence, he was an administrator and technical tasks, a low-level clerk not engaged in actual agent work.
Curiously, the shift to depicting him as a “007” may in part have been inspired by Daniel Craig’s debut as 007. The grittier interpretation prompted local outlets and online audiences to make comparisons with their leader. Mashup posters swapping Craig’s face with his surfaced on Moscow streets, fueling the increasing trend to frame him as a local secret agent.
With Jude Law, an actor popular with Russian audiences, the authorities are likely to seize the chance to portray this choice as a small victory. Its exclusion of public dissent, the political rivals, or key figures in the story, despite covering the past decade, is a pleasant bonus for state propaganda.
In Russian cinema, the president is often an all-powerful presence who never appears on screen. He is hinted at through photographs or calls “from above”. Now, he at last gets a recognizable face—one that could unintentionally validate the very myths it might seek to examine.
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